Targeted marketing Actions
Two specific targets : student and senior
In Lyon, Est Métropole Habitat is the second largest social housing manager for students. To meet a strong housing demand, LOC&coLOC is created in 2015 and aims for students and young workers.
Est Métropole Habitat also meets seniors' expectations. The Attentive targets people over 65, they represent 25% of our tenants.
Est Métropole Habitat invited its senior tenants to express their ideas during workshops.
Design and distribution of an annual newspaper, creation of goodies, management of specific events