Targeted marketing Actions

Two specific targets : student and senior

In Lyon, Est Métropole Habitat is the second largest social housing manager for students. To meet a strong housing demand, LOC&coLOC is created in 2015 and aims for students and young workers.

 

Est Métropole Habitat also meets seniors' expectations. The Attentive targets people over 65, they represent 25% of our tenants.